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Product details
File Size: 8261 KB
Print Length: 331 pages
Publisher: Ideapress Publishing (March 6, 2019)
Publication Date: March 6, 2019
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07PDTF646
Text-to-Speech:
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Amazon Best Sellers Rank:
#210,259 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
If you haven't yet, read the headline of my review. Or re-read it just to make sure you got it.Some people use the acronym VUCA to describe the world we live in: a world that has become Volatile, Uncertain, Complex and Ambiguous. They are right in my opinion.I've been reading management/marketing books and listening to management/marketing podcasts for longer than I care to remember. It's a passion and a hobby. But acquiring all that knowledge hasn't prevented me from running into huge business problems.While reading 'Built to Suck' I frequently caught myself thinking "if only I would have read AND applied Joseph Jaffe's advice in this book a few years ago, things would have been different".And that is the essence of this book. It identifies, in a rather direct and painful, but quite entertaining and regularly funny, way what is wrong with management (in corporations). And points you towards solutions.Shows you a way to deal with all of the shit (pardon my French) management is facing.Basically you have 3 or 4 options at this point:1. Don't buy this book and ignore it at your own peril2. Buy it, agree with it and continue doing things as you have in the past, expecting different results (i.e. insanity)3. Buy it, learn from it and just do it (mmm, I should try to sell that slogan to a brand)4. You might even get in touch with Joseph Jaffe and ask him to help you through the current storms. His newest agency (HMS Beagle) specializes in helping companies survive. Navigate the journey to survival, in his own words.Just to be clear: I have absolutely no business dealings with the author, nor with his company, am not a personal friend, but just an plain Belgian entrepreneur who regrets not having read this book and applied it's lessons in the past.
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